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Research papers

A marketing aid (French)

The purpose of this account is to set out the results of 3 years of concrete experience gained on this model and its simulation software. It breaks down into three main sections: I. The principle of the model insofar as concerns data collection and...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Christophe Riboud, Françoise Roussel, François Bourguignon
Company: IFOP
June 15, 1986
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Citation

Riboud, Roussel and Bourguignon (1986a, June 15). A marketing aid (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-marketing-aid-french-


Research papers

A marketing aid

The purpose of this account is to set out the results of 3 years of concrete experience gained on this model and its simulation software. It breaks down into three main sections: I. The principle of the model insofar as concerns data collection and...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Christophe Riboud, Françoise Roussel, François Bourguignon
Company: IFOP
June 15, 1986
×

Citation

Riboud, Roussel and Bourguignon (1986a, June 15). A marketing aid. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-marketing-aid


Research papers

The use of computer simulations in forward planning

This paper describes how a set of simulation programmes, grouped under the acronym WANDA, can be used to increase the contribution of sample survey data to forward planning. The problem taken as an example is the construction of a model of voting...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: John Clemens
September 1, 1973
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Citation

Clemens, J. (1973a, September 01). The use of computer simulations in forward planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-computer-simulations-in-forward-planning